checklist

Google Business Profile Checklist

A focused profile checklist for eligibility, categories, service area, hours, photos, reviews, Q&A, and contact paths.

Use case: Use when a local business profile looks incomplete, stale, or confusing to customers.

Review each profile section from the customer's point of view, then update the highest-friction item first.

Use this checklist when you want to clean up the profile customers see before they visit your website.

Start with eligibility, business name, category, contact paths, hours, address, and service area. Then move into services, products, photos, reviews, Q&A, posts, and monthly tracking. Do not choose categories or add services just because they sound like ranking opportunities. They should describe the real business.

Download

Google Business Profile checklist CSV

Use the spreadsheet while you review eligibility, name, categories, contact paths, hours, service area, services, photos, reviews, Q&A, and tracking.

Download the checklist

For the full walkthrough, read What To Fix First On Your Google Business Profile.

Checklist

Resource items

Profile is verified, eligible, and represents a real business customers can contact.
Business name matches the real-world name without extra keywords.
Primary category describes the real main business.
Secondary categories are relevant and not inflated.
Phone, website, booking, and messaging links work.
Hours, holiday hours, and service-specific hours are current.
Address and service area settings match how the business actually serves customers.
Services or products are written in plain language.
Photos are recent and show the real business.
Recent reviews have thoughtful responses.
Common questions, updates, and profile-to-website details are checked monthly.