Skip to main content

Local SEO audit

Check the local presence before chasing rankings.

This audit helps you find practical fixes across the places customers use to find, compare, and contact local businesses.

A local SEO audit worksheet, service-area map, sticky notes, and phone on a worktable.
Audit workspace

Use the audit to turn profile, page, review, citation, photo, and tracking issues into a short weekly fix list.

Local SEO Audit

Check the local presence before chasing rankings.

01 Business profile

Primary category, services, hours, description, photos, reviews, Q&A

02 Website location clarity

Name, address where applicable, phone, hours, service area, contact path

03 Service coverage

Core services have helpful pages with real local proof

04 Reviews

Recent reviews, owner responses, review request process, no review gating

05 Citations

Important directories use consistent business information

06 Photos

Recent exterior, interior, staff, work, product, or menu photos

07 Tracking

Calls, forms, direction requests, bookings, and local leads are tracked