checklist
Local SEO Audit Checklist
A practical checklist for inspecting a local business profile, website, reviews, pages, citations, photos, and tracking.
Use case: Use before prioritizing local SEO work for a service business, storefront, clinic, restaurant, or professional practice.
Work through the checklist once, then pick the weakest area to improve this week.
Use this checklist when a local business needs a practical first pass, not a giant technical audit.
Start with the Google Business Profile, then compare the profile against the homepage, contact page, top service pages, reviews, and important listings. Mark each row as fixed, needs work, or not relevant. When you finish, choose three priorities: one profile fix, one website fix, and one trust or tracking fix.
Download the spreadsheet version: local SEO audit checklist CSV.
For the full walkthrough, read A Simple Local SEO Audit for Service Businesses.
Resource items
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Google Business Profile is verified, accurate, and mapped to the real business.
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Primary category, secondary categories, services, hours, photos, reviews, and contact links are current.
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Website shows business name, phone, location or service area, hours, and contact path on mobile.
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Core services have useful pages with clear local proof.
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City or service-area pages include real local detail instead of repeated boilerplate.
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Reviews are recent enough to help customers trust the business, and responses are useful.
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Important directories and industry profiles use consistent business information.
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Recent photos show the real business, work, products, team, space, or vehicles.
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Calls, forms, bookings, and direction requests are tracked.